Experience, today, is what is valued the most, especially if it is about finding ourselves in a situation as complex and special as the one we are experiencing. Did someone say pandemic?
Among all the events, physical stores, restaurants and other productive sectors have been greatly affected in terms of their operations. Therefore, their boxes have been reduced. All this made them have to adapt as they could and the digital transformation was accelerated.
With this digital transformation, whether it be the use of WhatsApp, creating catalogs on social networks and even creating your own e-commerce, another new world comes, which is called the User Experience.
The user experience is something that was already applied a lot in the physical premises of the brands, who lived by that differential factor or competitive advantage. That differential was what made people stay longer and prefer them over other similar businesses.
Today transferring all that experience is not the same as in the physical world, but there are certain guidelines that, as online businesses, with web pages and virtual stores, must be taken into account:
1) Structure and navigation
It is always important to know how fast a person can move between a link, page or another within our website. Having a consistent and well-defined flow will get people hooked on the content. The fewer clicks to get from point A to point B, the more attractive it will be to each person who navigates it.
Remember. The goal of your website is to achieve a conversion. The more intuitive it is, the better results it will give you.
2) The design
To engage, it is important to have an attractive design that is aligned with the identity of your company, that does not generate confusion and that makes it easy for the user to understand the flow of the website. This should allow you to browse your website as if it were something natural, that it was born to you and that you did not have to learn.
3) The readability
People don't read. Especially on a web page. If you are looking for them to get hooked on your content and information, it should be quickly and without much effort. Key factors? Let's go to point 1. Then you must take into account the font, the color it has and the format you will use. If you have bullets, points, hyphens, among others.
4) Refresh time
Here we go to the beginning of: people don't read. But they don't read because their time is getting shorter and they want "instant gratification." The time it takes for your website to load is something that will hold them back or push them away. For this, the weight of the images and multimedia content is very important. Remember that they should always be optimized so that it does not take time to load.
5) A responsive design
Mobile First. Today it is more common for the average user to enter your website through a mobile device, be it a tablet or a cell phone, since it is what they have on hand all day. A website design that is not responsive, or is not friendly to a portable device, is being sentenced to oblivion. Think about it, how many websites did you visit in the last month that, due to not adapting to the size, you discarded from your list?
Are you ready to give your user a unique experience?
It is time to evaluate if everything mentioned above is fulfilled on your website, if you already have one, or to take all this into account when creating one from scratch.
Indigo Smart Solutions has experts who are in charge of advising you on these issues when working with you to develop both a website and an internal management system. Do you want to contact us? Enter here and leave us your information to chat.